Swarup Polymers
Swarup is a market leader in automobile bumpers and other accessories across India.
Targeted at dealers and mechanics, the rebranding exercise was aimed at changing the image of the brand while highlightting the longtern benefit- enhancing the pleasure of driving.
The brand symbol seamlessly combines two arrows suggesting horizontal movement, to make an S.
The colors and typography are contemporary and aimed at changing the brand image as a leader and international player.
